BAD CHILD Shares Cinematic "Rouge" Video
The track appears on his debut album 'Free Trial'
Published Apr 15, 2021Canadian songwriter BAD CHILD — born Isaiah Steinberg in Kitchener, ON — has released a cinematic new video for his Free Trial song "Rouge."
"When I wrote 'Rouge' I really wanted to create a vignette of my experiences surrounding love and loss," Steinberg said of the track in a release. "From romance to family, I wanted it to be a nebulous status of a song that is reminiscent of an airplane terminal or a bus station."
Directed by Clara Milo, the accompanying black-and-white clip was filmed in Iceland with the support of the MVP Project. Steinberg entrusted Milo with the heady visuals, explaining that she "painted a truly wonderful earthly visual masterpiece to accompany the song."
Milo added: "The explosive chorus needed to be burnt into the surreal, a soft-spoken fireball — a volcano releasing love and awe over the dark landscape of its past."
Steinberg's sprawling 19-track opus, Free Trial, takes listeners on a journey through a fictional dating app. It arrived through Universal Music Canada back in February. Learn more about how BAD CHILD became one of the best artists to watch in 2021.
Watch his new video below.